Marvel Now turns out to be the smartest move by Marvel since the movieverse. But let me back up a bit. It all started with DC's New 52.

I was hitting a point in my comic buying where I was drastically cutting down on books, and not picking new things up. I was just plain losing interest. Then DC went all crazy pants nutso with the New 52. Relaunching the entire universe in an Inifnite Crisis-esque move. Suddenly I was on board. I never bought Batman regularly, but why not now? Oh, Batgirl you say? I like red-heads. Johns on Aquaman? Sure! And so it went. In the span of a month, I was buying more DC books than Marvel for the first time ever. It was a little confusing, but it was fun, so who cares? Well, turns out, Marvel did.

I guess I wasn't the only one to fall down this hole as we watched DC take more and more of the market share(which is an insane thing for us as a people to track. I get it for their investors, but why in the fuck do I need to know or hear about that? insane I tells ya). So rumblings started about a Marvel relaunch. No one seemed to want to commit to saying that it was a full reboot, but we all knew something was coming after AvX. And lo, Marvel NOW was born.

No universe reboot. No arguing whether or not Bucky still existed in this universe. No confusion about who held the mantel of Cyclops. Just creative jumbles. Some teams got switched up, both in the comic world and the real world, and it worked. I don't have to relearn these characters, but I get a new view on them. It's almost too good to be true. Bendis gets the X-Men, Remenber and Hickman the Avengers. Marvel took DC's idea, kicked it in the tooth, and made it their own. So now I'm just buying a shit-ton of DC and Marvel comics now right? Not quite.

About the time of Marvel NOW taking root in several new series, DC ran into some creative issues. Morrison was done with Action Comics. I was going to stick around a bit and see how it went, but then the next team announced they were off with two issues. Well, ok, I guess I'll sit that one out. Oh, Johns is off Green Lantern now? Well, I was kind of running out of steam on that, but let's see who's next. Not who I would've picked but maybe I'll-oh no, they're also off after two issues. I'm immediately reminded of the DC from several years ago. They were more concerened with have an issue of the comic out rather than maintaining the creative team. When I was reading Detective Comics with Paul Dini, I know I bought more than my fair share of fill-ins because they needed that money in their bottom line. I got so disgusted with it, when Dini left, so did I. And now it seems like we're back in that same boat. Editorial telling the creatives what and when to do, and I don't care.

Here's a note DC, I'm reading your comics for the creative talent behind it, not the character in it. You can't keep a solid team on a book, I'm out. I'd much rather deal with delays than a sub-par book. So I've been dropping DC books like a sack of bricks. A creative I like is out, so am I. And who's there to pick up the slack? No one but Marvel and their new reboot. Tell me the last time Marvel threw a fill-in on Bendis, or the last time they told Remender what to do on his book to the point where he quit?

DC doesn't respect the teams they pay to create their books, and in turn they don't respect the consumer enough to care. Congrats on your New 52 guys, but for me it's down to the Few 5. And until they show me that they can keep a team on a book, that number is just going to continue to drop. But Marvel NOW, well, tell me when there's a fill-in and maybe I'll have something shitty to say about that too.